This is the food that we ate more through order in 2018

In the year 2018, India has grown to a large extent in order to order online food and order it. In India, many companies like Swiggy, Zomatto, Uber etts have been successful in this business. In order to order the amount of food online that has increased in our case.

Swiggy and Uber Companies have issued a report on the foods to eat and eat more Indians online this year. In a report released by Uber, the Indians said that Indian food products are more ordered, and next, they prefer Chinese, Italian, American and Middle Eastern food.

Hyderabad, Delhi and Chennai are the top three cities in the top order list.

According to the StatEATistics 2018 report by Swami, Bangalore, Hyderabad and Chennai are the first three cities to choose healthy foods. In these cities, people have ordered to order juices without ordering more drinks.

In the cities of Ahmedabad, Chandigarh, Delhi, Lucknow and Mumbai, the people have ordered the fowl chicken and prune salads.

Swift has reported that 43 percent of the total dishes sold in the past year have been vegetarian and 62 percent this year. Hyderabad city is the first city in order to order vegetarian foods, and Hyderabad is the first city in order to order non-vegetarian foods.

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Best Digital Marketing Trends for B2B Marketers this Festive Season: Suvodeep Das, Sodexo

In a country where emotions drive a lot of purchase decisions, the festive season comes as a bonanza for designing marketing campaigns. And with the number of active internet users close to 500 million, it is hardly surprising to see the buzz on digital media witness an upward swing during this season. Almost every consumer is in a celebratory mood, surfing the internet for the best entertainment, clothing, food and gifting options; in search of the best deals.

On the other side of the table, this is the textbook opportunity for a marketer to create an exclusive digital presence for his business. For B2B companies in particular, it makes perfect business sense to embrace organic customer engagement over transactional engagement; digital marketing being the preferred route. So, what are the top digital marketing trends that B2B marketers can employ this festive season?

Content marketing to leverage this season

As a key digital marketing platform, the adoption of content marketing positions many businesses as thought leaders in their segment, which also improves their SEO ranking. However, due to the overload of text-based blogs and advertising on the web, eyeball reach reduces significantly; consequently, businesses are revamping their content strategies and experimenting with newer formats, focusing largely on visual-heavy, compelling content to attract the attention of their TG through infographics, holiday-related images and videos that are contextual and not overtly promotional.

Social Media Marketing to step up conversations

Festivals might keep some customers away from work, but not from spending time on social media. This gives B2B marketers an ideal opportunity to showcase their brand. A company Twitter handle, following peers in the industry, and actively tweeting useful and relevant information builds brand credibility. Another effective medium is Instagram, where businesses post behind-the-scene action, festivities at work or highlight community activities. But the smartest place for B2Bs to find clients is LinkedIn. As a platform, it assists in building connections with industry peers and working relationships. B2B businesses need to concentrate their marketing efforts here.

Festive communication to generate the right leads

Rich SEO is one of the best digital marketing companies in coimbatore that considers all the following aspects for higher SEO ranking. Brands should stay true to their audience and yield powerful returns by showing appreciation and gratitude through content elements. While featuring customer testimonials, sharing valuable information like industry reports or white papers is the usual practice, the use of creative and cheerful festive messages and communication that portrays the human side of business always draws customers to their social media profiles.

A topical opportunity for B2B sales    

Sans the festival tag, B2B companies are trying to be more topical and part of everyday conversations. Contrary to the belief that the festive season puts the brakes on for B2B, this may actually be the best sale-clinching time; the reason being that a lot of companies are yet to allocate their budgets for the calendar year-end. There is less competition, as many would already be off celebrating, leaving behind more opportunities to their competitors for generating leads and closing deals. In this period, several decision-makers begin planning for the coming year and a clever pitch could just clinch a mutually beneficial partnership. Perhaps this is the time to be at your aggressive best!

Data-driven marketing to generate demand

B2B companies are increasingly choosing marketing automation platforms (MAP) to create a more personalised customer experience and to translate contacts into leads and finally into sales opportunities. MAPs integrated with CRM tools play an important role in scaling demand. Leveraging the use of WordPress, Hubspot and other CMS to create and manage digital content is another agile approach towards generating demand. And at the heart of all such marketing automation tools is AI. Contextualising engagement across numerous channels is the game-changing advantage of AI; primarily to get actionable consumer information.

With the relatively limited reach of B2B industry, a powerful digital presence is indispensable for any business. The time is ripe to invest in customised strategies and targeted communications that will drive greater revenues in the New Year.

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Reference

Best Digital Marketing Trends for B2B Marketers

How to deal with when site drops ranking – Google SEO

If your site is dropped ranking then you need to consider many of the things especially On page and off page. The main reason why your site dropped ranking is because of you don’t follow the google guidelines. What you need to do is consider web master guidelines first.

google ranking

If you don’t create account in webmaster tools, first go and create the account to your website. Go an check the manual penalty. If any of the manual penalty occurred like “content spam”, “link spam” then you need to fix it immediately on your site and send recheck verification to google. If you can’t able to fix that they will not accept.

What you need to do is go and check your website about content and links. If any of the content is low quality or rubbish then you need to change that.

2nd is you are outranked by competitor. It is basically slight ranking drop you can easily fix this by improve the link quality of your website.

3rd is on page issue. What you need to do is go and check webmaster tools about your not found urls and fix that. You can create new post for that url and submit to google. This is how you can play safely.

4th is you side dropped ranking because of loss of backlinks. Huge drop is basically occurred due to this one reason. So, fix this by creating the new backlinks for that page.

Google flux and google update are other reason why your site dropped ranking.  There are many seo companies out there to fix this problem. You can visit seo company in coimbatore to fix google droppings. They are experienced agency having more than 10+ years experience in SEO & digital marketing.